We have always strongly believed that social media and ecommerce, or social commerce, can be a powerful mix. The phenomenal growth of Groupon is testament to how group/collective commerce can really grow with the connectivity afforded to us by social media platforms and technologies such as Facebook Connect. It was only a matter of time before we decided to pursue an opportunity in this space.

We are announcing the launch of our new product, Zuupy CrowdDeals, that marries group-buying and Facebook in a novel way. We basically help retailers push out deep-discount deals, in exchange for some word-of-mouth marketing effort on the part of consumers. Specifically, we allow retailers to offer deals that are inactive by default and can only be activated by clicking the Facebook Like buttons on them. Once the Like threshold of a deal is reached, the deal is open, but only to its participants.

If this little synopsis has piqued your interest, do check us out at http:// zuupy.com and leave us your feedback.