We believe that social commerce is an exciting phenomenon that will become a standard for the ecommerce industry in the near future.

I have written a new white paper, Creating Ecommerce Value with Onsite Social Commerce, that provides a concise introduction to social commerce and outlines possible strategies, tactics, and routes of implementation. Some of the issues that I cover include:

• What social commerce is and why it is necessary for online retailers

• How creative deployments of social commerce technologies can form a robust sales funnel optimization strategy

• How new secondary technologies that enable highly-personalized shopping experiences can be leveraged to increase sales

• How social commerce can be applied relevantly across different verticals and different customer personalities

• Why new social commerce technologies that rely on friendsourcing should be preferred over older crowdsourcing technologies

Download PDF (529 KB)

If you are interested in discussing the topic further or if you have any comments, you can write to me at alvin@fezzl.com. We also appreciate that you share it with others if you find it insightful.